Website, Front-end Design

Our creative team of advanced software developers and Internet-gurus has developed some of the best dealer websites on the market (based on actual customer testimonials). Whether you want to create a private website with no limitations or a manufacturer-specific brand, you can count on TRC to provide a front-end design that will give your dealership the proper corporate representation. DealerSERVE websites are always steps ahead of the competition in the technology, logic and corporate presentation. Our manufacturer-compliant designs include Nissan, Honda, Volvo, GM Brands, BMW, and all others.

Website, Back-end Modules

Considered by many of our customers to be the best user-friendly and feature-packed backend, DealerSERVE gives you real-time control over the content of your website in many areas including Coupon Center, Advertisements, Auto-Response, Hours and Numbers, Personnel, Photo Gallery, Bulletin Board, Web Pages, Reports, Weekly/Monthly Specials and much more.

Inventory Management System

Managing your New and Pre-owned inventory with DealerSERVE is very easy. First of all, DealerSERVE is compatible with all the major Inventory systems out there, so getting your inventory online is easily accomplished in a few steps. TRC can dial or VPN in to your DMS to pull inventory and accepts FTP feeds from any third-party source. You can upload up to 16 photos per vehicle, but if you don't have photos, TRC has large 640x480 pixel stock photos (up to 8) per vehicle dating back to 1995 (or earlier for some modules).

Inventory Distribution (Data Sender)

Distributing your inventory across the Internet has never been easier. With DealerSERVE Data Sender you can feed your inventory to every lead provider, manufacturer or other private websites on the World Wide Web. By easily clicking a couple of buttons, you can send inventory to Sam's Club, Cars.com, AutoTrader, Vehix, CarSoup, AutoExtra and many others. Use the form below to sign-up or request more information.


Attention FORD family (Ford, Lincoln, Mercury, Jaguar, Land Rover, Volvo, Mazda): Do you need to get your inventory with photos to your Ford-provided DealerConnection website and/or to to FordDirect.com? We've made the process inexpensive and as easy as 123.

Rental Web System

Do you have your own in-house rental system? DealerSERVE gives you the ability to manage a rental inventory at your website. Your customers can see vehicle availability and/or schedule rentals right from your website.

Auctioneer (Bid System)

How about your own bid system at your website. You can engage your local market with a bid system at your website where they can create and manage their own accounts, track bids, etc.

Wholesaler Inventory

Wholesaler is an inventory system for dealers that want to maintain an Internet wholesale system. It comes with all the features of the standard Inventory manager. The Wholesaler can also be used as a Miscellaneous Inventory System to sell to the general public or specific clients, for example other dealerships that might be in need of vehicles in another dealer's wholesale inventory.

Web Store

Sell Automotive Merchandise, Parts and Accessories online

DealerSERVE makes it possible for dealerships to maintain an online web store that is embedded directly into their website. This is done through our sister software: www.RetailerSERVE.com. You have control of the inventory including prices, photos, descriptions, availability count and much more. Dealer Web Store comes with a built-in shopping cart that can be securely connected to a Merchant account through AuthorizeNet.

Merchant Account

Accept Credit Cards, Debit Cards, & e-Checks

TRC has teamed up DealerSERVE with a nationwide network of Merchant Account providers to bring the finest merchant account solutions to our customers. We can set you up to receive online and/or offline payments via credit cards, debit cards, e-checks and all other merchant services available in the industry.

Ad Graphics

Want a custom Ad campaign to match your Radio or TV commercials? No Problem! Want to feature specific models and give them a major push for the weekend? Ok!

Powered by a creative team that is comprised of some of the most creative, award winning designers and copy writers in the industry with deep roots within the automotive and advertising industry, DealerSERVE Ad Graphics department provides dealerships with custom weekly Ads including:

• Newspaper Ads
• Email Ads
• Web Ads
• Print Media
• Direct Mail Campaigns

A DealerSERVE Ad Graphic brochure is available upon request. Use form below to request brochure. This service is limited to current TRC website customers only.

Ad Spots

TV, Radio, Web commercials

DealerSERVE ADspots is a collaborative teaming relationship that encompasses some of the most creative, award-winning editors, cinematographers and copywriters in Hollywood with deep roots and extensive experience in the automotive and advertising industries.

TRC DealerSERVE Ad Spots provides:

• Broadcast Commercial Spots (30 or 60 Seconds)
• Web Commercial Spots at your website
• Live e-mail Auto Response spots
• Archived Web Spots
• Interactive Web Spots Selection Poll

A DealerSERVE Ad Spots brochure is available upon request. Use form below to request brochure. This service is limited to current TRC website customers only.

Search Engine Marketing

Search Engine Marketing has been brought down to a science that if used properly can increase your Internet sales tremendously. TrcSEM is a methodology developed by TRC that is guaranteed to get results using Search Engine Marketing. A free full-color brochure with pricing is available upon request. Use the contact form below to request this informative TrcSEM brochure. Current or potential customers only.

TrcSEM campaigns will provide you the ability to:

• Reach over 90% of Active Internet Users on Top Search Engine Sites
• Target Prospects in Your Neighborhood
• Measure ROI with Advanced Tracking
• Convert Shoppers to Buyers

Employees-Only Section

Also known as ''Members-Only Area'' backend, you can have your own ''Employees-Only Section'' at your website where you can maintain an Intranet (your own network) on the Internet. DealerSERVE will be customized to your organization's specific needs so you are able to perform all the basic and advanced features of a members-only area.

Owners Auto Club

Whether you want to use it as a simple solution to gathering new customer information or as stand-alone software, the Owners Auto Club module can be used to manage customer information in a new and exciting way. Contact us below to learn more.

E-Mailer (Bulk Mailing System)

AutoDealerEmail.com, a module of DealerSERVE, makes it possible to easily send bulk mail to your customers as often as possible. E-Mailer is tied into all areas of DealerSERVE so that your email list is fresh, safe and optimized so more of your mail is delivered than is blocked.

Lead Manager System

As of the last update of this document (April 14, 2006), TRC is currently redesigning its Lead Management system to include advanced and future technology that will give TRC dealers the cutting-edge advantage.

Consultation / Research

TRC offers online and phone consultation to our dealers. Many times, dealers will have ideas, but do not know where to start implementing these ideas online. At TRC, we listen and give positive feedback to our dealers. In many cases, TRC will even conduct time-consuming research on a matter to help a dealer make better, informed decisions.

Training & Support

TRC provides training for dealers through e-mail, websites, training manuals and by telephone. This service is limited only to TRC accounts. Currently, we have an Internet Manager's binder that we ship out to our customers. It provides valuable training and has proven to be a success with our customers. It can take any willing individual from point zero and convert him/her into a point 10 Internet-savvy manager.

Domain Name Acquisition

Without the right dealership domain name, marketing on the Internet can be a challenge because users might not be able to find you at the domain name that is most logical for your dealership. Furthermore, there are many domain name thieves out there who are registering dealership names in the hopes of selling these names back to the dealership at exorbitant prices. TRC is on the cutting-edge of domain name acquisition. We have successfully acquired domain names for our dealers that our competitors (much larger companies) could not acquire.

Trademark Services

Because any one person or company does not own the Internet, it is becoming increasingly necessary for dealers to protect their domain names, slogans and other unique marks. TRC has a team of Internet-savvy lawyers on standby ready to handle our customers' trademark needs.

Technology Liaison

You concentrate on selling cars and we will work hard to bridge all your technology providers so you do not have to waste your time. Whether it's a national giant or a local company, as long as our dealers want the technology, TRC will customize DealerSERVE to make sure that everything works seamlessly. Because of this, TRC now provides solutions to other solution providers, hence serving many more dealerships indirectly.

Customized Software Development

The best description of our software customization solutions was stated by a customer who said: ''I really like how you guys do things the old-fashion way like the software giants used to do. You listen to what I need and then develop the software to do exactly that... thank you!'' Another industry expert referred to DealerSERVE as ''the white knight software solution for dealers'' in that it easily solves many Internet problems for the dealers and it gives them a high degree of control over their content.

Since its original conception as programmed by Mr. Rogers, Chief Software Architect, DealerSERVE has evolved into a major project as our dealers make requests and express needs. For example, the Inventory Distribution (Data Sender) Module gives dealers the ability to send data to any and all lead providers. No one particular dealer uses all of the lead providers. However, because several dealers have asked us to develop for their needs, DealerSERVE now has a Data Sender module that is unlike any other on the market.